" Lee County has
reciprocated the Germans' interest with a concerted effort to lure even more to the
area. The county's convention and visitors bureau conducts almost constant direct mail
and other advertising in Germany, and in 1996 the county hosted 126,000 German-speaking
tourists, more than doubling the number that visited in 1990. Lee recently was joined
by neighboring Collier and Charlotte counties in promoting southwest Florida as a region.
In addition, a tourism office Lee County established in Miltenberg, Germany (45 minutes
from Frankfurt), in 1985, has been bombarding residents with print campaigns, most recently
in partnership with LTU International Airways. The German carrier offers two direct flights
each week from Germany to Fort Myers and expects to add a third this month. Passengers are given
copies of slick promotional magazines in German. Hallo Florida, Wilkommen and other similar
publications are jammed with advertisements from restaurants, law firms and real estate agencies
in southwest Florida.
"
Source:
Henderson, Andre. "The Germans are coming." Florida Trend, vol. 40, no. 7, Nov. 1997,
pp. 49+. Gale General OneFile,
link.gale.com/apps/doc/A20252279/ITOF?u=lincclin_ecc&sid=bookmark-ITOF&xid=5705548b.
Accessed 19 Sept. 2022.